I'd say by looking at the win odds and betting the ones that are flashing or at even money, some look for the player/teams with the most wins, Tiger what do you mean by 'big names', the long name on the back of the jersey that they can't pronounce, or the star players?, believe it or not some people dream of numbers, and sense you said Joe Sixpack there's a guy that always bets the post 4 because he just likes yelling Let's Go Brett Favre!
