I doubt that anyone is staying away from jai-alai because of a
$3 (or whatever it is) admission charge. However, people do like
to hear the word "free", so maybe some folks who just
never think about jai-alai might be tempted to attend if they
hear "free". Of course, in order for them to hear it,
the promotion would have to be publicized......
Might be worth an experiment, just to see how it works.