I would say a total and complete failure to effectively use the internet/email as a marketing tool is jai-alai's biggest missed opportunity. Dania at least has a decent website. The rest are stale and rarely updated. And Miami's is a total joke. But they all really missed the boat here. Young people check places out online first before going in person. A vibrant and attractive website could have drawn interest from new fans. Especially if it was updated and full of promotions. Free admission as a start....Dania did try this. But why not capture emails too and blast out all kinds of offers. Of course it would also help if the frontons had a big jackpot to promote, like the pick 6. Plus at least one decent restaurant to be able offer daily food/drink specials online and through email.
